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Posts Tagged ‘Alexander Osterwalder’

Mark Zuckerberg interview at Web 2.0 Summit 2010 … thoughts on Social Business Design

February 17, 2011 Leave a comment

Here’s the video:

The comment that hit home with me, at approx 17:05 minutes into the interview, Zuckerberg comments:

I think that over the next 5 years, most industries are going to get rethought to be social and designed around people. This is kind of the evolution we’ve seen at Facebook.

On that topic, off to a Gamestorming workshop with Alexendar Osterwalder in Berkeley this weekend. See also the work being done at the Dachis Group on Social Business Design.

BTW, my second favorite quote from the Zuckerberg interview is Zuckerberg’s response to Tim O’Reilly’s question about the importance of building the right cultural DNA is to Facebook. Here’s what he says:

We have these values that we write down, and there are 5 of them that we write down. The two I’d focus on right now that I really try to hammer home every day are “move fast” and “be bold and take risks”.

Technology companies … just tend to get slower, and then they get replaced by smaller companies that are more versatile. So one of the things that I think about every day is how can we make this company operate as quickly as possible. And often that’s encouraging people to move quickly, but a lot of it’s about building really good infrastructure that enables people to move quickly on top of solid abstractions that we built. And that’s a real big deal I think.

As a Business/Enterprise Architect, I really appreciate the value of “solid abstractions” to a flexible, agile, performatn business operating platform. Working for a traditional media company, I think this appreciation and focus can sometimes be lacking. I think it’s understood in some general way be senior management, but I think senior executive of traditional media companies have a long way to go to appreciate the role of Architecture in contributing to business operational agility.

M2CW.

glenn

News Media, Innovation and Technology – 2010 in review/Trends for 2011 (links)

January 3, 2011 Leave a comment

This post is a compilation of various links around News Media, Advertising, and Technology that were of interest to me as I reviewed the year past, and look forward to 2011. Sorry if the links seem a bit arbitrary – many were “filling in the gaps” of my current view of the world. Hopefully you find something of interest, if only the taxonomy :) .

A – News Media

A1 – News Sites

Adam Westbrook’s blog

News for Digital Journalists – Knight Digital Media Center

News Leadership 3.0 blog – Knight Digital Media Center

Online Journalism Review blog – Knight Digital Media Center

Guardian – Media news

A2 – News Voices

Emily Bell blog; Emily Bell – Twitter

NewspaperTurnaround.Com; Matt Derienzo – Twitter

eMedia Vitals

A3 – 2010 Year in Review/Predictions for 2011

Publishing industry year in review 2010 – eMedia Vitals, December 2010

Series: Predictions for Journalism 2011 – Nieman J-Lab, December 2010

10 Predictions for the News Media in 2011 – Vadim Lavrusik, December 2010

Video: top trends in journalism in 2011 – Adam Westbrook, January 2011

Maybe not much will change at all: 2011 journalism predictions from Malik, Gillmor, Golis, Grimm, more – Nieman J-Lab, December 2010

Jonathan Stray: In 2011, news orgs will finally start to move past the borders of their own content – Jonathan Stray, December 2010

A4 - News Media Strategy/Business Models

Changing Interactions with News Media – NY Times’ Alexis Lloyd – Glenn Assheton-Smith, August 2010

What A Difference A Year Makes – John Paton, December 2010

John Paton’s Dec. 2 Presentation at INMA Transformation of News Summit in Cambridge, Mass. – December 2010

For Newspapers, the Future Is Now: Digital Must Be First – Matthew Ingram, December 2010

Newspaper Execs: Still Denying, Still Crying and Still Lying to Themselves – Judy Sims, November 2010

Smart Stuff – Mark Potts, December 2010

Why TBD is Important – Mark Potts, August 2010

Are Newspapers Sticking to a Premium Strategy Amid Digital Disruption? – Rick Edmonds, July 2010

Dave Winer: There’s no good place for a new Maginot Line for the news – Dave Winer, December 2010

Discussion: Whither Journalism? – Web 2.0 Summit 2009, October 2009

A5 – Community Development/Audience Engagement

C3 presentation for the Washington Newspaper Publishers Association – Steve Buttry, October 2010

10 Tips For Aspiring Community Managers – Adam Lavrusik, September 2010

Social Media is not Community – Rachel Happe, July 2008

Community management The ‘essential’ capability of successful Enterprise 2.0 efforts – D Hinchcliffe, Sept 2009

40 Great Resources for Developing a Community Management Strategy – Vanessa Memies, November 2009

A6 - Citizen/Community Journalism

TBD.com Takes a Community-Driven Approach to Newsgathering – Vadim Lavrusik, August 2010

“A completely new model for us”: The Guardian gives outsiders the power to publish for the first time – Nieman J-Lab, September 2010

The missing link in journalism curricula: Community engagement – Vadim Lavrusik, May 2010

The Register Citizen Newsroom Cafe

The Register Citizen Community Media Lab

The Register Citizen Community Journalism School

25 Cool Things About The Register Citizen Newsroom Cafe

A7 – Content Strategy

Content Strategy and Publishing – My introduction to – Glenn Assheton-Smith, October 2010

Discussion: The Future of Content – Web 2.0 Summit 2009, October 2009

A8 - Content Networks

Glam Media Set to Overtake AOL: Verticals vs Portals – ReadWriteWeb, November 2010

AOL to Acquire TechCrunch: Padding Content for Media Network – September 2010

GigaOM

Mashable

A9 - Social Media in News/Journalism

The Future of Social Media in Journalism – Vadim Lavrusik, September 2010

News Orgs Take Social Media Seriously by Hiring Editors to Oversee Efforts – Poynter Institute, January 2010

How News Organizations Are Generating Revenue From Social Media – Vadim Lavrusik, November 2010

A10 - Social News

The future of news reading: a social reading experience – News 3.0, December 2010

The Social Guardian points to the future of real-time news sharing – The Next Web, December 2010

The New York Times Truly Takes up Social Media 267.0 – November 2010

A11 - News Streams/Syndication

How News Consumption is Shifting to the Personalized Social News Stream – Vadim Lavrusik, August 2010

I Want This New Facebook Filter Feature – Marshall Kirkpatrick, December 2010

What will 2011 bring for journalism? Clay Shirky predicts widespread disruptions for syndication – Clay Shirky, December 2010

Scott Karp: Clay Shirky’s right that syndication’s getting disrupted — but not in the ways he thinks it is – Scott Karp, December 2010

Top 10 RSS and Syndication Technologies of 2010 – ReadWriteWeb, December 2010

A12 – Hyperlocal

Newspaper Launches Hyper-Local Location-Based Service – Jason Falls, December 2010

A13 - Mobile News

Smartphone growth, Murdoch’s Daily, and journalism for the poor: Predictions for mobile news in 2011 – Nieman J-Lab, December 2010

How Mobile Technology is Affecting Local News Coverage – Mashable, May 2010

Smartphone Users Prefer Mobile for Breaking News [STATS] – Mashable, December 2010

A14 - Video Journalism/Storytelling

Meet the online video heroes of 2010 – Adam Westbrook, December 2010

A15 - News Readers

HuffPost NewsGlide: Version 2.0 of Our iPad App – Paul Berry, December 2010

iPad news apps may diminish newspaper print subscriptions in 2011 – Reynolds Journalism Institute, December 2010

With a New Version, FLUD Hopes to Take on Pulse And Flipboard as Your iPad News Reader – TechCrunch, December 2010

A16 - Provenance

The importance of provenance – Jeff Jarvis, June 2010

Google News and Source Citation – Nathan Yergler, December 2010

Provenance on the Web going Mainstream – Think Links, November 2010

AP Begins Crediting Bloggers as News Sources – The Next Web, September 2010

A17 - Authenticity/Transparency

Wikileaks: Power shifts from secrecy to transparency – Jeff Jarvis, December 2010

How Wikileaks has woken up journalism – Emily Bell, December 2010

Goodbye mainstream media. It’s been fun. – Adam Westbrook, December 2010

Jay Rosen on Jay Rosen on Wikileaks The watchdog press died; we have this instead. – Jay Rosen, December 2 2010

How propaganda is disseminated: WikiLeaks Edition – Glenn Greenwald, October 2010

The myth of the opinionless man* – Jeff Jarvis, July 2010

He Said, She Said Journalism Lame Formula in the Land of the Active User – Jay Rosen, April 2009

A18 - Innovation in News Media

Liquid Newsroom – Steffan Konrath, News 3.0

Meet the ideaLab – John Paton, July 2010

The 100 Percent Solution: For Innovation in News – Jay Rosen, October 2010

A19 – Entrepreneurial Journalism

Entrepreneurial Journalism curriculum at CUNY – Jeff Jarvis, November 2010

CUNY’s Entrepreneurial Journalism program – Jeff Jarvis, December 2010

A20 - Other

8 Must-Have Traits of Tomorrow’s Journalist – Vadim Lavrusik, December 2009

So You Want to Be A Journalist? – Vadim Lavrusik, December 2010

Guardian Changing Media Summit 2011

CBC Office of the Ombudsman

B – Advertising & Marketing

B1 – Top Sites

BIA/Kelsey Blog

Brian Solis

Borrell Associates

The Bad Pitch Blog

Screenwerk – Greg Sterling’s blog

Advertising & Marketing – Mashable

B2 – 2010 in review/Predictions for 2011

Top 10 Digital Advertising Innovations of 2010 – Mashable, December 2010

6 Predictions for Digital Advertising in 2011 – Mashable, December 2010

5 Predictions for the Public Relations Industry in 2011 – Mashable, December 2010

B3 – Advertising

GrowthSpur

RealTimeAds.com

How to do better than Groupon in building local advertising market share – Robert Niles, OJR, December 2010

Ignoring The Content Network? Think Again To Vastly Improve Conversions – Search Engine Land, March 2009

4 Tips for Developing Content Network Campaigns – Target Marketing, February 2010

Why the Fashion Industry Is Betting Big on Branded Online Content – Mashable, December 2010

B4 - Mobile Advertising

Top 5 Mobile Advertising Trends To Watch – Mashable, August 2010

5 Ways HTML5 Is Changing Mobile Advertising – Mashable, September 2010

Mobile Ads News and Trends Android Requests Up, iAd on the Rise, RIM Joins the Game – ReadWriteMobile, September 2010

B5 – Social Media Marketing

Ogilvy PR 360 Digital Influence Blog

The Daily Influence – Ogilvy PR

How Big Brands use Social Media Marketing – GasPedal – Glenn Assheton-Smith, January 2010

GasPedal – Word of Mouth Marketing; GasPedal on Vimeo; GasPedal presentations

Social Media Business Council

Brains on Fire

4 Social Media Marketing Predictions for 2011 – Mashable, December 2010

B6 – SME Marketing

HOW TO: Get the Most Out of Facebook Insights for Small Business – Mashable, December 2010

5 Predictions for Small Business in 2011 – Mashable, December 2010

35 Essential Social Media & Tech Resources for Small Businesses – Mashable, November 2010

How SMBs Can Start Using Facebook Places Now – Mashable, September 2010

Beyond Foursquare: 5 Location-Based Apps for Your Small Business – Mashable, August 2010

How Small Businesses Will Use Social Media in the Future – Mashable, August 2010

SMB 2011 Resolutions: Fine-tune That Social Media Strategy – ReadWriteWeb, December 2010

C - Business Models and Innovation

Leveraging Network Effects – Sean Parker from Web 2.0 Summit 2009 – Glenn Assheton-Smith, January 2011

Creating value – Umair Haque is my new hero – Glenn Assheton-Smith, December 2010

Creating Platforms for Social Innovation – Grant Young from Zumio – Glenn Assheton-Smith, December 2010

Business Model Innovation – Alexander Osterwalder – Glenn Assheton-Smith, July 2010

Architect Frank Gehry inspires Management Theory – the intersection of Business and Design – Glenn Assheton-Smith, August 2010

Bill Moggridge on Design and Business Innovation – Glenn Assheton-Smith, August 2010

D - Commerce

The Rise of Social Commerce – Brian Solis, September 2010

The Rise Of Social Commerce – Charlene Li, September 2010

Speed Summary | Wired Feb 2011 Cover Story on Social Commerce – Social Commerce Today, January 2011

Social Commerce Top 10 for 2010; Outlook for 2011 – Practical eCommerce, December 2010

Facebook Launches Big New Social Commerce Service for Local Businesses – Social Commerce Today, Novermber 2010

Facebook Deals Guide [Download] – For Brands & Retailers – Social Commerce Today, November 2010

Top Trends of 2010: Social Shopping – ReadWriteWeb, December 2010

Roundup of Social Commerce Predictions for 2011 Phase 3 (Sophistication) – Social Commerce Today, January 2011

Social Commerce – leveraging the Social Graph to facilitate commercial transactions (links) – Glenn Assheton-Smith, January 2010

Oodle’s Craig Donato on the emerging Social Marketplaces category – Glenn Assheton-Smith, January 2010

E - Technology

E1 – 2010 in review – top trends/products

ReadWriteWeb’s 2010 in Review

Top Trends of 2010 Internet TV – ReadWriteWeb, December 2010

Top Trends of 2010: App Stores – ReadWriteWeb, December 2010

Top Trends of 2010: The Rise of Tumblr, Posterous & Light Blogging – ReadWriteWeb, November 2010

Top Trends of 2010: HTML5 – ReadWriteWeb, November 2010

Top Trends of 2010: Social Shopping – ReadWriteWeb, December 2010

E2 – 2011 Trends/Predictions

Mary Meeker, “Internet Trends” – Web 2.0 Summit 2010, November 2010

JWTIntelligence – 10 Trends for 2011 in 2 minutes – JWT Intelligence, November 2010

100 things to watch in 2011 – JWT Intelligence, December 2010

95+ Predictions for the Web in 2011 – January 2011

2011 Predictions: Richard MacManus – ReadWriteWeb, December 2010

2011 Predictions: Mike Melanson – ReadWriteWeb, December 2010

2011 Predictions: Klint Finley – ReadWriteWeb, December 2010

E3 -  Multimedia

The Mobile Photo Sharing Boom Is Here – Mashable, December 2010

E4 - Social Media

Social Media Trends for 2011 – iMedia Connection, January 2011

5 Ways Cities Are Using Social Media to Reverse Economic Downturn – Mashable, December 2010

For Restaurants, Social Media Is About More Than Just Marketing – Mashable, December 2010

E5 – Social Networks

6 Predictions for Social Networks in 2011 – Mashable, December 2010

E6 - Geolocation/LBSs

Most Promising Company For 2011: SimpleGeo – ReadWriteWeb, December 2010

Foursquare’s Dennis Crowley: Location Will Connect Us – Om Malik, December 2010

E7 - Local Search

Google Unveils Hotpot, a Recommendation Engine for Places - Jolie O’Dell, November 2010

E8 - Real-time Web

Top 10 Real-Time Web Products of 2010 – ReadWriteWeb, December 2010

E9 - Mobile

5 Predictions for Mobile in 2011 – Mashable, December 2010

Top 10 Mobile Products of 2010 – ReadWriteWeb, December 2010

What Were the Top Mobile Trends of 2010? – BIA Kelsey, December 2010

Mobile Year in Review 2010 – Mobile Future video, December 2010

2011 will be the year Android explodes – CNN, December 2010

Mobile TV Coming to 20 U.S. Markets by 2011 – ReadWriteWeb, December 2010

E10 - Game Mechanics

5 Predictions for Game Mechanics in 2011 – Mashable, December 2010

HOW TO: Use Game Mechanics to Power Your Business – Mashable, July 2010

Top 5 Ways to Make Your Site More Fun – Mashable, April 2010

E11 - Relevance & Recommendation

Genieo: A Recommendation Engine that Learns From Your Browsing Habits – ReadWriteWeb, September 2010

E12 - Semantic Web

Top 10 Semantic Web Products of 2010 – ReadWriteWeb, December 2010

Web Linking Gets Deeper with New Standard for Link Relations – ReadWriteWeb, October 2010

LookBackMaps – Building a Location-Based Time Machine – ReadWriteWeb, November 2010

SPARQLZ Shines as a Vision for Linked Data Made Easy – ReadWriteWeb, August 2010

Mapping People to Products: Hunch & GetGlue – ReadWriteWeb, August 2010

BBC World Cup Website Showcases Semantic Technologies – ReadWriteWeb, July 2010

E13 - Internet of Things

Top 10 Internet of Things Developments of 2010 – ReadWriteWeb, December 2010

Beyond Social: Read/Write in The Era of Internet of Things – ReadWriteWeb, July 2010

E14 - Big Data

Technology forecast – Making sense of Big Data – PriceWaterhouseCoopers, June 2010

Foursquare Searching for Data Scientist – A Sign of Things to Come? – ReadWriteWeb, December 2010

Which companies have the best data science teams?

DJ Patil – LinkedIn

E15 – Web Development/Design

The Top 8 Web Development Highlights of 2010 – Mashable, December 2010

10 Predictions for Web Development in 2011 – Mashable, December 2010

4 Predictions for Web Design in 2011 – Mashable, December 2010

How the iPad Is Influencing Web Apps – Mashable, December 2010

5 Design Trends That Small Businesses Can Use in 2011 – Mashable, November 2010

Top Trends of 2010: HTML5 – ReadWriteWeb, November 2010

HTML5 for Web App Development – from Google I/O 2010 – Glenn Assheton-Smith, December 2010

Why Designers and Developers Should Care About Internet Explorer 9 – Mashable, September 2010

E16 - Facebook

Facebook Accounts for 25% of All U.S. Pageviews – Mashable, November 2010

Facebook Profile Pages Becoming Irrelevant – ReadWriteWeb, August 2010

Business Model Generation – deep thoughts from Alexander Osterwalder

August 2, 2010 1 comment

A couple days ago I blogged about Alexander Osterwalder‘s fantastic new book Business Model Generation. I’m about half way through the book, just beginning the section on Ideation, the second technique introduced in the Design part of the book … when the words on the page just stopped me dead in my tracks, in as much as they struck right to the heart of the matter. Here’s the passage:

Mapping an existing business model is one thing, designing a new and innovative business model is another. What’s needed is a creative process for generating a large number of business model ideas and successfully isolating the best ones. This process is called ideation.

Wait, here’s the punchline …

Business model innovation is not about looking back, because the past indicates little about what is possible in terms of future business models. Business model innovation is not about looking to competitors, since business model innovation is not about copying or benchmarking, but about creating new mechanisms to create value and derive revenues. Rather, business model innovation is about challenging orthodoxies to design original models that meet unsatisfied, new, or hidden customer demands.

Wonderful! That’s really it isn’t it.

Business Model Innovation – Alexander Osterwalder

July 31, 2010 10 comments

Business Model Generation – Introduction

Introduction

So I recently came across a book on Amazon that immediately piqued my interest. That book is Business Model Generation, by Alexander Osterwalder. This is one of the most unique and interesting books and approaches I’ve come across in a long while. Here’s the front cover of the book:

Business Model Generation is a recent addition to the long line of books on business model innovation in the face of disruptive business change. Geoffrey Moore, Clayton Christensen, Michael Porter, the Balanced Scorecard and Strategy Maps, and others are part of this long tradition. But this book is very special IMO. And the primary reason for its uniqueness is its use of visual thinking.

I’ve long been a fan of using visual thinking to tell stories and convey meaning. Scott McCloud, Dave Gray of XPLANE (now part of the Dachis Group), Dan Roam, Dion Hinchcliffe, Nancy Duarte, Garr Reynolds, and the entire VizThink community have been some of my primary influences. Now I would definitely include Alexander Osterwalder at the top of this list.

Basic Premise of the Book

There are several important premises that underlie this book, IMO (Edit Aug 2/10: Having nearly finished reading the book, I would definitely now update this list. In fact, I will be updating this entire blog post. Will do that over the next day or two.). They are:

  • The scale and speed with which innovative business models are transforming industrial landscapes today is unprecedented
  • Designing new business models is extremely difficult
  • It is important to be able to describe and communicate a business model in clear, concise, and simple way – and this best way to do this is through visual thinking and communication
  • Having a formal method, and a common vocabulary, to describe, collaboratively design, and communicate business models is critical
  • Structured, visual models are an important link in bridging strategy and execution

That’s it I think. Those are really the key premises underlying the book. Note that this is just a list I put together, and you won’t find this list specifically in the book. But I think it’s pretty close to the mark.

Business Model Canvas

The Business Model Canvas is the core framework presented in the book for describing and generating new business models. This framework is illustrated in the picture below from the book.

It’s a bit hard to see without clicking on the above picture to enlarge it, but Business Model Canvas has 9 key inter-locking pieces – or building blocks – that, taken together, can describe any business model. These 9 building blocks are:

  1. The value proposition of what is offered to the market
  2. The segment(s) of clients that are addressed by the value proposition
  3. The communication and distribution channels to reach clients and offer them the value proposition
  4. The relationships established with clients
  5. The key resources needed to make the business model possible
  6. The key activities necessary to implement the business model
  7. The key partners and their motivations to participate in the business model
  8. The revenue streams generated by the business model (constituting the revenue model)
  9. The cost structure resulting from the business model

The book covers each of these pieces in some detail. But these “pieces” are not just a list of isolated components. They come together in an inter-locking framework that is illustrated below.

For design geeks out there, here’s a highly interesting and entertaining view of the structure and design of the book – focusing on the Business Model Canvas section – by the book’s Creative Director Alan Smith:

For Smith’s commentary on the design of the Business Model Patterns section, click here.

Working with the Business Model Canvas

When using the Business Model Canvas in a collaborative setting, participants typically work on a wall poster that is organized as shown below:

But the gold in the Business Model Canvas comes from the collaborative discussions and explorations in trying to envision new business models. Typically as mentioned above, participants will work with a wall-sized version of the post, and use post-it notes to flesh out either an existing business model, or possibilities for a new business model. Here’s a simplified version of a possible business model in the solar industry:

This example is not actually from the book, from from Osterwalder’s presentation A Business Model for Solar Energy.

In the ideation phase, this process will be messy, messy. Much messier, for instance, than this highly-simplified model of the Financial Times business model:

And that’s a good thing. :)

Using Visual Thinking techniques to illustrate Business Models

Example – Sellaband

Using Post-it notes is a quick and easy way to throw out ideas, and be able to easily and quick move them around on a canvas. However, as Osterwalder discusses in the Design section of his book, Visual Thinking and pictures can convey meaning and relationships in a way that text simply can’t.

As an example, here’s a sketch that JAM did for a young Dutch company Sellaband, that was looking to envision a completely new business model in the music industry – a platform enabling crowd-funding of independent music artists:

Of course, there are numerous subtleties in this diagram that would have been addressed in ideation process, which would require significant elaboration. But that’s the point of the diagram, to simplify the business model to a single picture, that provides a high-level overview of its most fundamental elements.

Additionally, Sellaband created the visual to develop a shared understanding, and to pitch their business model to potential investors. So they would be in a position to elaborate on the visuals in face-to-face meetings.

Telling the Story

The book advises that a powerful way to explain a business model is to tell the story “one image at a time”. It cautions:

Presenting a full description within the Business Model Canvas can overwhelm an audience. It’s better to introduce the model piece by piece … It allows the audience to follow the build-up of the model, and the visuals complement your explanation.

The book describes the 4 steps in telling a visual story as:

  1. Map your business model
  2. Draw each business model element
  3. Define the storyline
  4. Tell the story

The value of Visual Thinking

Osterwalder elaborates on the value of visual thinking in working with business models:

Visual thinking is indispensable to working with business models. … Because business models are complex concepts composed of various building blocks and their interrelationships, it is difficult to truly understand a model without sketching it out.

A business model really is a system where one element influences the other; it only makes sense as a whole. Capturing that big picture without visualizing it is difficult. In fact, by visually depicting a business model, one turns its tacit assumptions into explicit information.

In summary, visual thinking brings a clarity and coherence to the complex set of elements and relationships inherent in a business model in a way that textual description simply can’t.

Hearing it straight from the Horses mouth …

All well and fine, but it’s always nice to hear someone speak about their approach in person. Probably the best video of Osterwalder presenting his approach is the video below:

The slide deck accompanying this presentation can be found here. Here’s another presentation Osterwalder gave on Business Model Innovation in Melbourne in 2008, with the accompanying slides available here.

Hope you find the approach as compelling as I do.

glenn

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