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Posts Tagged ‘Local’

HyperLocal News Network – Examiner.com

January 10, 2010 2 comments

Being somewhat new to the rapidly evolving HyperLocal space, I was quite impressed when I stumbled upon Examiner.com (link for Examiner.com Vancouver site).

The Examiner as a Citizen Journalism network – Overview

As explained in this TechCrunch article from 2008 titled The Examiner.com Now Wants to Become A Bastion Of Citizen Journalism, The Examiner is creating a national network of Citizen Journalists to cover news and happenings in their local communities and topics of interest.

The Examiner calls these citizen journalists Examiners. To browse the Examiners in Vancouver, click on the Vancouver Examiners Directory. You can also create your personalized Examiner page to follow your favorite Examiners.

Examiner acquires NowPublic Citizen Journalism platform

In September 2009, The Examiner acquired Citizen Journalism blogging platform NowPublic. NowPublic is a great platform, and should position the Examiner very well in the emerging emerging Citizen Journalism hyperlocal news space.

The Social Production of Local News

Are we witnessing the emergence of a critical ecosystem that will pose a serious challenge to dominant local market newspapers? Are we witnessing the emergence of a social production model in local news similar to Wikipedia’s emergence to challenge the commercial Encyclopedia organizations? I think so.

glenn

Google Local Business Center – another piece of Google’s HyperLocal strategy

January 9, 2010 Leave a comment

In previous posts I’ve talked about emerging pieces of Google’s HyperLocal strategy – see here and here. Here’s a link to Google’s Local Business customer service site – Local Business Center. And here’s a nice, quick video intro:


glenn

vFlyer – Cool app for submitting Online Listings

January 9, 2010 Leave a comment

Just stumbled across this app today called vFlyer, a tool for submitting online listings to popular marketplace websites – such as Craigslist, Oodle, Trulia, etc. Pretty cool.

Here’s a video overview of the product.

glenn

HyperLocal – a Framework

January 3, 2010 8 comments

*** Last Updated February 14 2010 ***

I will be continually refining and updated the Framework presented in this post. Please subscribe to this post, or revisit this post, to follow the elaboration of this Framework.
*** End of update ***

HyperLocal – a Framework

Many moons (4 months) ago I posted this post trying to define the meaning of HyperLocal. Not a bad first try, but I’ve since come to understand HyperLocal in a somewhat different way. I’ve come to understand HyperLocal strategy as being comprised of a number of different “dimensions”, each of which comprises some part of the overall picture. My initial list of these dimensions are (using Local and HyperLocal interchangeably):

  1. Local News/Journalism
  2. Local Business/Commerce
  3. Local Advertising
  4. Local Community
  5. HyperLocal Business Models

These are the core dimensions. At the same time, there are various technologies that are key enablers of the solutions developed for these above dimensions. An initial list covering some of the capabilities I am most interested in is:

  1. Identity and Personalization
  2. Social Media/Social Web
  3. Real-time Web
  4. Geolocation
  5. Search
  6. Mobile
  7. Machine Learning
  8. Structured Data/Semantic Web

BTW, for a very nice examination of different aspects of the HyperLocal space, see Alex Isgold’s post on RWW from November 2007 titled The Rise Of Hyperlocal Information. A more recent analysis of the Hyperlocal space from Mark Briggs reporting from the Interactive Local Media conference in December 2009 can be found here: Look to ‘local online’ for the business model of local journalism.

I will explore these distinct dimensions, or perspectives, in a series of follow-up posts:

Hope you enjoy this series of posts.

glenn

Categories: Local Tags: ,

HyperLocal Trends 2010 – from The Guardian

January 1, 2010 3 comments

As HyperLocal emerges as a key trend for Media in 2010, The Guardian’s Mercedes Bunz has a nice piece discussing the momentum of HyperLocal going into 2010, and highlights some concerns as well around local news reporting.

Large Media Companies acquire HyperLocal startups in 2009

Bunz first highlights key acquisitions of HyperLocal startups by larger media companies in 2009. Specifically:

  • AOL bought two local startups with Patch, which brings local news to communities, and Going, a local event listing platform
  • AOL’s big rival, MSNBC, acquired the hyperlocal aggregator EveryBlock
  • CNN is investing $7m in the aggregator Outside.in
  • The Clarity Media Group of billionaire Philip Anschutz, who owns the local news network Examiner.com acquired the citizen journalism site NowPublic

Google and HyperLocal

Of course, Bunz also mentions recent moves by Google in HyperLocal, which I’ve discussed extensively on this blog. Here’s what Bunz has to say about Google and HyperLocal:

If you’re still not convinced, look at Google. Today an increasing number of consumers use their PCs or mobile phones to find local products and services, and quite a few recent developments at the search engine giant took that into account. Apart from Twitter’s integration into Google with the option to get to know what is happening around you at any one point, Google offers Goggles, a mobile video and image search aimed at local information. In addition, it is testing Favorite Places. It has identified 100,000 businesses in the U.S. who receive a window decal with a unique QR code to be scanned with a phone handing out customer reviews.

And what of HyperLocal reporting?

Interestingly, observes Bunz,

If you take a closer look, you quickly figure out that the actual hyperlocal investment is mainly business-related. … But while the business side is taken up, the reporting side isn’t.

As the editor-in-chief of the Guardian, Alan Rusbridger, said earlier this year, we face a “collapse of the structure of political reporting”. While businesses get their favourite place on Google, there won’t be any reporting on councils, council committees and the courts. This may mean corruption and inefficiency go unreported.

Despite all the investments above, local news still needs to be supported.

Top Hyperlocal News Sites – A list

As I was writing this post, I also stumbled on a nice listing of top HyperLocal news sites (not from the Guardian).

In Summary …

Look for a lot of innovation to happen around HyperLocal in 2010.

glenn

Google Favorite Places – another Hyperlocal arrow in Google’s quiver

January 1, 2010 2 comments

Don’t now how this escaped me of late, but Google also announced last month a program to promote its local business listings in storefronts around the U.S. It’s called Google Favorite Places.

Here’s the video:

Yet another piece of Google’s over-arching Local strategy.

It’s pretty awesome (in a borg-like sort of way).

glenn

Impact of Web meets World on HyperLocal

December 30, 2009 5 comments

Google and HyperLocal – Jeff Jarvis opines

In typical fashion, Jeff Jarvis has a couple of great blog posts on recent announcments by Google, and what it foreshadows for the future of Hyperlocal.

In the first of these posts – Google’s synchronicity – Jarvis describes a coherent emerging Local/Mobile strategy from Google that leverages geo-location, place profiles, real-time search, image recognition, entity-based content aggregation, social search, and recent acquisitions/interest in AdMob, Yelp, and Trulia.

In the second post – The annotated world, Jarvis further explores Google’s Hyperlocal/Mobile strategy, and embeds some videos highlighting some of these capabilities. (For additional Google-related topics/videos, see my previous blog posts here, here, here, here, and here).

Web meets World – the pace accelerates

The above initiatives by Google, while very cool, are really concrete examples of a deeper trend identified earlier this year by Tim O’Reilly and John Battelle as Web Squared, or as it was originally termed “Web meets World“. Web Meets World, as I understand it, is the notion that the Web will extend its reach into the world of things (through real-time device-based sensors), will feed that data into the Cloud, whereupon intelligence derived from that data (contextual to our identity, interests, activities, location, social graph, etc.) will inform our real-time actions and decisions.

Anyway, powerful trends that in time will change the way we experience and relate to our physical and social surroundings.

glenn

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