Home > Product Development > What if Adobe had launched Google Wave?

What if Adobe had launched Google Wave?


Some interesting thoughts from Chris Messina on what would have happened had Adobe launched Google Wave, and how we’ve come to expect Big Thinking and Big Ideas from Google – what Messina refers to as “BHAG”s, or Big Hairy Audacious Goals.

To quote Messina,

Google’s products are inspirational because they enable us to imagine — and achieve — a different and perhaps freer tomorrow.

If Adobe had launched Wave — the identical product that Google launched — I don’t think that anyone would take them seriously. As Scott Koon pointed out, Adobe is a toolmaker — they’re not known for big ideas that confront a basic human problem — least of all one related to information on the open web.

glenn

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