The Next great media company won’t have a website
A provocative post from Steve Rubel from September 30, 2009 titled The Next Great Media Company won’t have a Website.
Lately I have noticed that many of the people, blogs, news services and more that I want to track are right inside Facebook. I have even filed them under a list called “feeds.”
This is very convient since their updates are integrated right into my stream right beside the people that I follow – friends, family, coworkers, etc.
This has tremendous potential. Conceivably the next great media company will be all spokes and no hub. It will exist as a constellation of connected apps and widgets that live inside other sites and offer a full experience plus access to your social graph and robust community features. Each of these may interconnect too so that a media company’s community on Facebook can talk to the same on Twitter.
Rubel notes that the New England Patriots have recently established a major presence on Facebook, and the new Fan zone already has over 120,000 followers.