Reinventing Local Media’s relationship with their Communities – Steve Buttry
Steve Buttry is one of the old-school media guys/gals who’s trying to reinvent journalism and local newspaper business models for the digital age. In April 2009, he published a blog post titled A Blueprint for the Complete Community Connection, where he lays out his vision for the transformation of media companies for a digital age.
In the video below, Buttry talks about some of his ideas for how local media organizations have to reinvent their relationships with their community:
Buttry is the the C3 (Complete Community Connection) Innovation Coach for Gazette Communications in Cedar Rapids, Iowa. The Gazette’s website.
Yet another example of mainstream media seeking to reinvent themselves in a time of great change.