Home > Social Media > Amy Jo Kim – Applying Game Mechanics to Functional Software

Amy Jo Kim – Applying Game Mechanics to Functional Software


Something I’ve only recently encountered as a formal concept – Game Mechanics. Game Mechanics are rules/principles for encouraging users to explore a space through the use of feedback mechanisms. Game Mechanics is important for designing feedback mechanisms to encourage user engagement in Social Media applications. Here’s an article that elaborates on the concept.

One of the leading theorists and practitioners in the field is Amy Jo Kim, of Shuffle Brain. Here’s a video of Amy Jo speaking at Google TechTalks in January 2009:

You can find the presentation slides for her talk here.

Here’s a couple articles on Amy Jo and her approach to Game Mechanics: one from O’Reilly Media, and one from Peter Kim.

glenn

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