Home > Visual Thinking > Visual Thinking in Business – an update

Visual Thinking in Business – an update


It’s been a while since I dedicated a post to visual thinking – September 2009 in fact. In this post, I introduced a handful of visual thinkers that have inspired me, including Scott McCloud, Dave Gray, Dan Roam, and Nancy Duarte.

In a post yesterday, I reviewed the wickedly-cool book Business Model Generation, by Alexander Osterwalder and a team of practitioners, that makes very heavy use of visual thinking.

Since yesterday I’ve come across a few additional visual thinkers, and visual thinking companies, that I’d like to introduce. So here goes.

Visual Thinkers applying their craft to the business world


First up, Dutch company JAM, who like Xplane, brand themselves as a visual thinking company. Here’s how they work (in pictures of course):

In other words, they help businesses and organizations understand, tell, and communicate important stories about what they do, why they do it, and how they do it. JAM worked as visual story consultants on the Generating Business Models book.

David Sibbet

David Sibbet is the author of the recently-released Visual Meetings: How Graphics, Sticky Notes and Idea Mapping Can Transform Group Productivity. He speaks about his approach in this TEDx talk in January 2010. There’s another nice short video by Sibbet that uses visual thinking to illustrate some fairly sophisticated ideas around team dynamics and performance here:

Big Picture

Lastly, give it up for Danish-company Big Picture. Here’s how they illustrate the essence of their approach:

Note the basic steps of (i) a problem to be solved, (ii) ideation and understanding of the problem, (iii) designing a plan, and (iv) communicating and execution on the plan. Simple, heh? 🙂

Tablets, the iPad, and Visual Thinking

David Sibbet comments in one of his videos, and it’s a sentiment I’ve heard expressed frequently, that the introduction of tablets, and the iPad specifically, promises to be a game-changer for introducing visual thinking into organizations. I think the sentiment is pretty well captured in this blog post, Is the iPad the ultimate tool for visual thinking?

In Conclusion …

Well, that’s all for now. Just wanted to share some recent discoveries I’ve made around leading visual thinking practitioners. And it’s such a hot field, that I’m sure there are hundreds of other thinkers/organizations that I’ve yet to stumble across. But I’ll keep you posted on what I discover.


  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: