Changing Interactions with News Media – NY Times’ Alexis Lloyd
An interesting presentation by Alexis Lloyd, Creative Technologist in the NY Times R&D lab, on profound shifts occurring in user interaction and product design in news media.
So what does working in the NY Times R&D Lab entail? Here’s how Lloyd defines its mission:
The R&D Lab was founded about 4 years ago, and our mission is really to look around corners, to foster innovation at the company by researching technology trends and projecting outward anywhere from 18 months to 2-5 years. And we design and prototype ideas for what future interfaces for news media and content might look like.
Cool. The rest of this post highlights key messages from Lloyd’s talk, and is broken down into 5 sections:
- Introduction (this section)
- Trend #1: From one (or a few) to many Devices
- Trend #2: From a Web of Pages to a Web of Data
- Trend #3: From static web to Real-Time Web
- The Future of News
From Static Publishing to an Interaction paradigm
Lloyd says that if she had to boil her entire presentation down to one sentence, it would probably be this:
The web is shifting from a publishing paradigm to a paradigm of communicating.
And this is having profound effects on the way we understand, experience, and create content.
The old paradigm
First, Lloyd presents the traditional publishing paradigm:
In the old paradigm, information was at the center, and people actively seek it out. So you have a website, and people make this pilgrimage to your website to experience your content.
The new paradigm
Then, the new publishing paradigm:
Again from Lloyd:
In the new model, people have shifted to the center of this equation. And more and more often, content and information is getting pushed to them rather than them actively going and seeking it out. Which really changes how they experience it, how they interact with it. And furthermore, those arrows are now moving in two directions a whole lot more. So not only is content being pushed to users, but they’re increasingly broadcasting it and creating their own content and pushing that outward.
This new paradigm (or model) can be described in terms of three profound shifts. They are:
- From one (or a few) to many Devices
- From a web of pages to a Web of Data
- From static web to Real-Time Web
These three shifts are described in the following sections.