Home > Product Design > Don Norman on Product Innovation – DRC 2010

Don Norman on Product Innovation – DRC 2010


Fascinating insights into breakthrough vs. incremental product innovation from legendary product designer Don Norman, from his talk at the ITT Design Research Conference 2010:

[Vimeo 12022651]

For more videos from the DRC conference, click here.

This is a truly profound and insightful presentation at the boundary between product innovation and product design. Norman’s talk reflects ideas he has been writing about for several years. See:

Also see the following blog posts by Roberto Verganti, author of Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean:

glenn

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