Bill Buxton talk at Stanford from June 2007
This is a truly wonderful talk from design legend Bill Buxton, author of the book Sketching User Experiences: Getting the Design Right and the Right Design.
On the topic of moving from a Materialist to an Experiential perspective of Design, Buxton has this great quote:
We are deluding ourselves if we think that the products that we design are the “things” that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have.
Gives me shivers it does. 🙂
Buxton delivered another nice presentation at MIX10 earlier this year. A couple interesting things I thought. Firstly, Buxton says he’s working more these days to help Microsoft redesign its organization and processes that on product design.
Secondly, and this is very fascinating to me, Microsoft is developing an approach to business innovation and product development it calls BXT – Business eXperience Technology. That is, Microsoft feels it needs to bring business thinkers and doers, technology thinkers and doers, and design thinkers and doers, and have them work together in a cohesive fashion around business innovation and product development. Buxton talks a bit about this approach in a piece he wrote for Business Week in 2009.
I haven’t been able to find much additional literature on Microsoft’s approach to integrate business, technology, and design into an integrated practice/approach – but I actually think this is emerging as a general trend amongst leading firms globally.
Anyway, interesting stuff.