Home > Local Advertising, Local Search > Google Local Search Relevance & Ranking – video overview

Google Local Search Relevance & Ranking – video overview


A nice 3-1/2 minute overview of how Google ranks local information – the 3 main relevance/ranking factors: (i) relevance, (ii) prominence, and (iii) distance. Here’s the video:

The video also provides a brief overview of 3 Google local ad products: Hotpot, Tags, and Boost. For an introduction to Google’s Hotpot local recommendation engine, see the video below:

glenn

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