Marketing in the Age of Google – Vanessa Fox on Search Marketing
Vanessa Fox wrote a very nice book that was published in May 2010 titled Marketing in the Age of Google. The book talks about the importance of Search Marketing in the age of Google, focusing specifically on organic search (as opposed to paid search). You can listen to Vanessa talk about her latest book in the interview below:
The following book reviews are also worth checking out:
- Marketing in the Age of Google: Vanessa Fox Interview – Online Marketing Blog, January 2010
- Vanessa Fox Spills the Google Beans in Marketing in the Age of Google – September 2010
In the following interview at the O’Reilly Where 2.0 2010 conference, Fox speaks to the many ways people search for Local Businesses on the Web.
With the emergence/growth of Google Places, Facebook Places, Facebook Marketplace, Foursquare, Groupon, Social Commerce, and local mobile technology generally, understanding the various ways that your local business can be found on the web (and mobile/social web) will critical for SMEs.
I highly recommend Marketing in the Age of Google for anyone involved in Marketing strategy.