Home > Social Commerce, Top Trends > Social Commerce – leveraging the Social Graph to facilitate commercial transactions (links)

Social Commerce – leveraging the Social Graph to facilitate commercial transactions (links)


There’s been a lot of buzz lately around the emerging category of Social Commerce – that is, eCommerce platforms that leverage Social Networks/Social Graphs. The following are a list of links that provide insight into this emerging space.

The List

Social Commerce – Wikipedia

Definition of Social Commerce – Social Commerce Today

Social Shopping – Wikipedia

The Rise of Social Commerce – Brian Solis, September 2010

The Rise Of Social Commerce – Charlene Li, September 2010

Social Commerce, How Brands are generating Revenue in Social Media – Jeremey Owyang, Novermber 2010

Speed Summary | Wired Feb 2011 Cover Story on Social Commerce – Social Commerce Today, January 2011

Social Commerce – Social Media Today, November 2010

Social Commerce 101: Leverage Word of Mouth to Boost Sales

Social Commerce Top 10 for 2010; Outlook for 2011 – Practical eCommerce, December 2010

The Future of Social Shopping – eMarketer, January 2011

14 Social Commerce Examples from Social Media Today – Social Commerce Today, November 2010

Book Review Social Commerce by Julien Chaumond – Social Commerce Today, Novermber 2010

eBay and the socially layered business – Social Commerce Today, December 2010

Facebook Launches Big New Social Commerce Service for Local Businesses – Social Commerce Today, Novermber 2010

Facebook Deals Guide [Download] – For Brands & Retailers – Social Commerce Today, November 2010

Groupon Focuses on Online, Not Local Deals – Social Commerce Today, November 2010

How Big Retail is Deploying Social Commerce [Presentation Download] – Social Commerce Today, November 2010

New Group Buy WordPress Plugin: Opportunity for Brands, Businesses & Bloggers?

Top Trends of 2010: Social Shopping – ReadWriteWeb, December 2010

Roundup of Social Commerce Predictions for 2011 Phase 3 (Sophistication) – Social Commerce Today, January 2011

Social Commerce Helping Products find People – Social Commerce Today, December 2010

Speed Summaries New Social Commerce Presentations from PayPal and Skive – Social Commerce Today, December 2010

Speed Summary OgilvyOne Report on The Future of [Social] Selling – Social Commerce Today, December 2010

The Future of Social Commerce Customisation, Curation, Personalisation – Social Commerce Today, December 2010

Three New Social Commerce Reports [Downloads] Hoffman, Altimeter & ATG – Social Commerce Today, November 2010

TNW’s 6 DOs And DON’Ts of F-Commerce – Social Commerce Today, November 2010

Did Amazon Miss The Boat On Social Commerce? – TechCrunch, May 2010

Why Amazon DOES Understand Social Commerce – Social Commerce Today, Novermber 2010

LivingSocial Gets $175 Million From Amazon Amazon’s Local Strategy – BIAKelsey, December 2010

Walmart’s Group-Buy App in Facebook 10 Ideas for Competitors – Social Commerce Today, November 2010

Why Ping Is the Future of Social Commerce – GigaOM, September 2010

In Summary

Umm, I think you could say this is a fairly hot space right now. Lots of reading and learning to do. 🙂

glenn

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