Home > Facebook, Social Business, Social Design > Mark Zuckerberg interview at Web 2.0 Summit 2010 … thoughts on Social Business Design

Mark Zuckerberg interview at Web 2.0 Summit 2010 … thoughts on Social Business Design

Here’s the video:

The comment that hit home with me, at approx 17:05 minutes into the interview, Zuckerberg comments:

I think that over the next 5 years, most industries are going to get rethought to be social and designed around people. This is kind of the evolution we’ve seen at Facebook.

On that topic, off to a Gamestorming workshop with Alexendar Osterwalder in Berkeley this weekend. See also the work being done at the Dachis Group on Social Business Design.

BTW, my second favorite quote from the Zuckerberg interview is Zuckerberg’s response to Tim O’Reilly’s question about the importance of building the right cultural DNA is to Facebook. Here’s what he says:

We have these values that we write down, and there are 5 of them that we write down. The two I’d focus on right now that I really try to hammer home every day are “move fast” and “be bold and take risks”.

Technology companies … just tend to get slower, and then they get replaced by smaller companies that are more versatile. So one of the things that I think about every day is how can we make this company operate as quickly as possible. And often that’s encouraging people to move quickly, but a lot of it’s about building really good infrastructure that enables people to move quickly on top of solid abstractions that we built. And that’s a real big deal I think.

As a Business/Enterprise Architect, I really appreciate the value of “solid abstractions” to a flexible, agile, performatn business operating platform. Working for a traditional media company, I think this appreciation and focus can sometimes be lacking. I think it’s understood in some general way be senior management, but I think senior executive of traditional media companies have a long way to go to appreciate the role of Architecture in contributing to business operational agility.



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