Home > Business Models, Digital Advertising, Future of Advertising > The Future of Advertising and Media – R/GA’s Greenberg and Wacksman (September 2009)

The Future of Advertising and Media – R/GA’s Greenberg and Wacksman (September 2009)


About a year-and-a-half old now, but a couple of the Advertising industries leading minds – Bob Greenberg and Barry Wacksman of RG/A:

This is a fascinating video that discusses both the move from isolated ad campaigns to integrated brand platforms, and R/GA’s agency operating model.

Here’s an article from February 2009 that explores R/GA’s vision of Brands Platforms vs. Ad Campaigns. And here’s another a video from 2009 of Trevor Eld, R/GA’s Creative Director, talking about Brand Platforms:

In the video below, R/CA Chief Growth Officer Barry Wacksman outlines R/CA’s agency operating model (the content is similar to the first video, but is very nicely produced):

Finally, Nick Law, R/GA’s Chief Creative Office, elaborates on the Platform strategy at R/GA:

Very impressive stuff.

glenn

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