The Future of Advertising and Media – R/GA’s Greenberg and Wacksman (September 2009)
This is a fascinating video that discusses both the move from isolated ad campaigns to integrated brand platforms, and R/GA’s agency operating model.
Here’s an article from February 2009 that explores R/GA’s vision of Brands Platforms vs. Ad Campaigns. And here’s another a video from 2009 of Trevor Eld, R/GA’s Creative Director, talking about Brand Platforms:
In the video below, R/CA Chief Growth Officer Barry Wacksman outlines R/CA’s agency operating model (the content is similar to the first video, but is very nicely produced):
Finally, Nick Law, R/GA’s Chief Creative Office, elaborates on the Platform strategy at R/GA:
Very impressive stuff.