Home > Business Architecture > What is Business Architecture? … BriefingsDirect podcast

What is Business Architecture? … BriefingsDirect podcast

A very nice introduction to the role of Business Architecture in the form of a BriefingsDirect podcast from February 4th 2010 titled Business Architecture helps Business and IT Leaders decide on and communicate changes at the new speed of business – the transcript can be found here. BriefingsDirect is a blog/podcast moderated by Dana Gardner, Principle Analyst at Interarbor Solutions.

In this podcast, Gardner interviews Tim Westbrock, Managing Director of EAdirections from the Open Group’s Enterprise Architecture Practitioners Conference in Seattle, the week of Feb. 1, 2010.

Following are a few excerpts from the interview.

What is Business Architecture?

Dana Gardner: How do you define BA?

Tim Westbrook: Well, the premise of my discussion today is that, in order for EA to maintain and continue to evolve, we have to go outside the domain of IT. Hence, the conversation about BA. To me, BA is an intrinsic component of EA, but what most people really perform in most organizations that I see is IT architecture.

A real business-owned enterprise business architecture and enterprise information architecture are really the differentiating factors for me. … To me enterprise business architecture is a set of artifacts and methods that helps business leaders make decisions about direction and communicate the changes that are required in order to achieve that vision.

Focus on capabilities

Westbrook: We really need to focus the conversation on capabilities. Part of my presentation talked about deriving capabilities as the next layer of abstraction down from business strategy, business outcomes, and business objectives. It’s a more finite discussion of the real changes that have to happen in an organization, to the channel, to the marketing approach, to the skill mix, and to the compensation. They’re real things that have to change for an organization to achieve its strategies.

In IT architecture, we talk about the changes in the systems. What are the changes in the data? What are the changes in the infrastructure? Those are capabilities that need to change as well. But, we don’t need to talk about the details of that. We need to understand the capabilities that the business requires. So, we talk to folks a lot about understanding capabilities and deriving them from business direction.

Business Speed/Agility

Gardner: It seems to me that, over the past 20 or 30 years, the pace of IT technological change was very rapid — business change, not so much. But now, it seems as if the technology change is not quite as fast, but the business change is. Is that a fair characterization?

Westbrock: It’s unbelievably fast now. It amazes me when I come across an organization now that’s surviving and they can’t get a new product out the door in less than a year — 18 months, 24 months. How in a world are they responding to what their customers are looking for, if it takes that long to get system changes products out the door?
BA is a means by which we can engage as IT professionals with the business leadership, the business decision-makers who are really deciding how the business is going to change.

We’re looking at organizations trying monthly, every six weeks, every two months, quarterly to get significant product system changes out the door in production. You’ve got to be able to respond that quickly.

On Strategic Capability Change

Gardner: You mentioned something called “strategic capability changes.” Explain that for us?

Westbrock: To me, so many organizations have great vision and strategy. It comes from their leadership. They understand it. They think about it. But, there’s a missing linkage between that vision, that strategy, that direction, and the actual activities that are going on in an organization. Decisions are being made about who to hire, the kinds of projects we decide to invest in, and where we’re going to build our next manufacturing facility. All those are real decisions and real activities that are going on on a daily basis.

This jump from high-level strategy down to tactical daily decision-making and activities is too broad of a gap. So, we talk about strategic capability changes as being the vehicle that folks can use to have that conversation and to bring that discussion down to another level.

When we talk about strategic capability changes, it’s the answer to the question, “What capabilities do we need to change about our enterprise in order to achieve our strategy?” But, that’s a little bit too high level still. So, we help people carve out the specific questions that you would ask about business capability changes, about information capability changes, system, and technology.

In Summary

A nice high-level intro to Business Architecture, and its importance on translating business strategy to operational business capabilities.


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