A nice 3-1/2 minute overview of how Google ranks local information – the 3 main relevance/ranking factors: (i) relevance, (ii) prominence, and (iii) distance. Here’s the video:
A couple nice blog posts on the topic of Business Categorization in Local Search:
- Thoughts On Categorization In Local Search – David Mihm, September 2009
- How Many Categories Should A Local Business Have? – Hanan Lifshitz, July 2009
Chris Silver Smith asks if Google Maps has switched from PageRank to “BizRank” in an interesting post from June 2009.
Here’s the video:
Yet another piece of Google’s over-arching Local strategy.
It’s pretty awesome (in a borg-like sort of way).
Google and HyperLocal – Jeff Jarvis opines
In typical fashion, Jeff Jarvis has a couple of great blog posts on recent announcments by Google, and what it foreshadows for the future of Hyperlocal.
In the first of these posts – Google’s synchronicity – Jarvis describes a coherent emerging Local/Mobile strategy from Google that leverages geo-location, place profiles, real-time search, image recognition, entity-based content aggregation, social search, and recent acquisitions/interest in AdMob, Yelp, and Trulia.
In the second post – The annotated world, Jarvis further explores Google’s Hyperlocal/Mobile strategy, and embeds some videos highlighting some of these capabilities. (For additional Google-related topics/videos, see my previous blog posts here, here, here, here, and here).
Web meets World – the pace accelerates
The above initiatives by Google, while very cool, are really concrete examples of a deeper trend identified earlier this year by Tim O’Reilly and John Battelle as Web Squared, or as it was originally termed “Web meets World“. Web Meets World, as I understand it, is the notion that the Web will extend its reach into the world of things (through real-time device-based sensors), will feed that data into the Cloud, whereupon intelligence derived from that data (contextual to our identity, interests, activities, location, social graph, etc.) will inform our real-time actions and decisions.
Anyway, powerful trends that in time will change the way we experience and relate to our physical and social surroundings.