A nice 10 minute-ish video with David Mihm on SEO strategies for Local Search:
A couple nice blog posts on the topic of Business Categorization in Local Search:
- Thoughts On Categorization In Local Search – David Mihm, September 2009
- How Many Categories Should A Local Business Have? – Hanan Lifshitz, July 2009
A couple fantastic posts from Chris Silver Smith on optimizing Search at Local Newspapers.
Optimizing Search for News
The first article is titled Local Newspapers Need To Embrace SEO To Survive. This article provides suggestions for how Newspapers can more fully embrace SEO to make their news content more discoverable in search results. Here’s one particular area of improvement Silver Smith feels Newspaper’s might focus on – Newspaper archives:
So, what’s to be done?
While there are a great many areas where online newspaper sites might improve and increase revenue prospects, one of the greatest untapped potentials on newspaper sites in my opinion is the news archive section. Even among poorly optimized newspaper sites, some articles may vanish into a walled-garden archive section at some point, going dark for search engines. Combined with very poor on-site search utilities, it’s as though these articles don’t exist at all for consumers.
I can’t count how many different newspaper sites I’ve visited where I’ve searched for articles which I knew existed, yet the on-site search engines could not locate them. In some cases, the “live” sites had search engines separate from archive search, yet offered no explanation to users as to which should be used and in what cases. Do articles pass into archive after one year? Two? Three? Why can’t the on-site search show them, regardless? In many other cases I’ve found articles by searching in Google, but the article is no longer available when I click through to the newspaper site, and searching within the site fails to reveal it. Did the article “expire” and pass into the archive graveyard or something? No messaging on the resulting error pages reveals this, nor suggests viable means for locating the article.
…How many articles are locked away in these old archives?!? It surely varies from newspaper to newspaper, but the potential numbers are staggering. While clicks on pay-per-click ads on newspaper sites may add up slowly, there’s no doubt in my mind that if newspapers dramatically expanded the content they have available to search engines, the clicks and associated revenue would increase. These newspapers must not realize the potential they’re sitting upon!
In the remainder of the article, Silver Smith offers specific ways that Newspapers can optimize their news articles for Search.
Optimizing Business Listings and Online Presence for Discovery and Citation on Online Newspaper sites
The second article is titled Three Ways To Optimize Business For Local Search Via Online Newspapers. Whereas the previous article focused on search optimization for news content, this article focused on search optimization for business listings.
A couple very nice pieces.
Another excellent blog post by Chris Silver Smith: Brave New World For Yellow Pages: Google Nabs Marketshare, Strangles Local Directories, from September 2009.
Also see the following related posts from Chris Silver Smith:
- Why Use Microformats?
- How To Geocode An Address & Optimize Location Pages
- The hCard Microformat & Local Search Optimization
- Optimize Local Events With hCalendar Microformat
A nice video clip on the basics of News Search SEO.
Google’s Matt Cutts delivers an excellent presentation at WordCamp 2009 in May on SEO for WordPress blogs:
You can find the presentation slides at this link on Matt Cutts’ blog.