A very provocative article from Chris Silver Smith at Search Engine Land on Google’s algorithm for ranking local landmarks, which Google has recently branded as Favorite Places. This algorithm, often referred to as “PlaceRank”, was apparently first highlighted by Bill Slawski in 2007 in a post analyzing the related Google patent.
Silver Smith’s post goes on to explore how the Placerank algorithm gives prefential treatment to Wikipedia pages, as well as highlights a couple articles on optimizing for PageRank:
- Can Your Business Achieve Landmark Status In Google Maps? – Chris Silver Smith, December 2009
- Google PlaceRank in the wild – Ash Nallawalla, December 2009
For additional local search-related commentary, see additional recent Chris Silver Smith’s articles here.
Geolocation is certainly a dominant trend for 2010.
Here’s the video:
Yet another piece of Google’s over-arching Local strategy.
It’s pretty awesome (in a borg-like sort of way).