Posts Tagged ‘Roger Martin’

The Design of Business, and Roger Martin

August 1, 2010 4 comments

Another person’s work whom I’m just encountering is that of Roger Martin, Dean of the Rotman School of Management at the University of Toronto. Martin wrote a book in 2009 titled The Design of Business: Why Design Thinking is the Next Competitive Advantage. To be honest, I’ve haven’t read the book, though I do have it on order and look forward to reading it.

I first heard of Roger Martin through an interview by Alexander Osterwalder. Having read Daniel Pink’s book A Whole New Mind, and with Apple’s incredible success designing and launching new technology-based products, I was aware of the view that design is playing an increasingly significant role in business today. My sense is that Martin is part of this “movement”.

I’ve found a couple videos on the web of Martin speaking, but this one looks the most interesting:

I’ll update this post as I learn more about Martin’s views and approach.