I spent some time today checking out the EC’s Future Internet initiative to glean insight into the EC’s vision of the future of the Internet. STI International made the video below titled The Future Internet: Service Web 3.0 to communicate the essence of this vision:
Service Web 3.0 is actually a sub-project of the broader Future Internet initiative. Core to this vision are:
- A semantic web
- An interconnected web of data and things
- A connected web of services
- A social web
A couple interesting related publications are:
- Future Internet 2020, from May 2009, and
- Towards the Future Internet – Emerging Trends from European Research
There are also a couple interesting videos from Graham Hench of STI International on semantic service-oriented architecture. The first video, titled Service-oriented architectures, presents a broad overview of service-oriented architecture as it applies to a semantic service web:
In the first video, Hench presents an interesting slide that illustrates how the EU views/organizes the core programs of work encompassed within the Future Internet initiative. Here’s the slide:
At the center of this slide are four core themes:
- Network Architecture and Mobility
- Internet of “Things”
- Content Creation and Delivery
- Services Architectures
And of courses, as Hench mentions in a previous slide, there is a pervasive “need for semantics in order to meet the challenges presented by the dramatic increase in the scale of content and users”.
I found the presentation very beautiful actually – particularly the segment where a little girl is interacting and playing with RFID-enabled physical objects in her world (odd that this potentially invasive technology could be experienced as having a humanizing effect).
The pace of innovation and change is so incredibly rapid, it’s almost hard for the nervous system to adapt (well, my nervous system anyway!)
Google and HyperLocal – Jeff Jarvis opines
In typical fashion, Jeff Jarvis has a couple of great blog posts on recent announcments by Google, and what it foreshadows for the future of Hyperlocal.
In the first of these posts – Google’s synchronicity – Jarvis describes a coherent emerging Local/Mobile strategy from Google that leverages geo-location, place profiles, real-time search, image recognition, entity-based content aggregation, social search, and recent acquisitions/interest in AdMob, Yelp, and Trulia.
In the second post – The annotated world, Jarvis further explores Google’s Hyperlocal/Mobile strategy, and embeds some videos highlighting some of these capabilities. (For additional Google-related topics/videos, see my previous blog posts here, here, here, here, and here).
Web meets World – the pace accelerates
The above initiatives by Google, while very cool, are really concrete examples of a deeper trend identified earlier this year by Tim O’Reilly and John Battelle as Web Squared, or as it was originally termed “Web meets World“. Web Meets World, as I understand it, is the notion that the Web will extend its reach into the world of things (through real-time device-based sensors), will feed that data into the Cloud, whereupon intelligence derived from that data (contextual to our identity, interests, activities, location, social graph, etc.) will inform our real-time actions and decisions.
Anyway, powerful trends that in time will change the way we experience and relate to our physical and social surroundings.
Place Profiles – The convergence of Listings & Reviews, HyperLocal, Local Search, Maps, and Mobile platforms
Very interesting to see how the emerging “Places” technology space is unfolding. With Google’s recent launch of Places Pages, I believe we’re witnessing the intersection of Listings and Reviews, HyperLocal, Local Search, Maps, and Mobile platforms into an integrated product offering.
Google’s powerful Location-based Search platform
First there was the announcement from Google on September 29th 2009 of Place Pages for Google Maps. Mashup’s analysis re: the implications for Yelp is here: Place Pages: Google Launches Rival to Yelp.
The very next day, Google launches an improved mobile search service. Again, here’s what Mashup had to say on the matter: Google Launches Mobile Local Search: More Bad News for Yelp.
The combination of Google’s Maps, Places, and mobile Local Search services are a powerful trio. Throw in Google’s efforts in Semantic Web technology – of which Google Snippets is an example – and you’ve got quite a platform.
So what are “Place Pages” exactly?
Well, imagine that places – historical sites, monuments, your city, your community, your business, your residence, the mall, etc – were on Facebook. To my way of seeing it Place Pages is like Facebook for Places. Here’s an example of a place page for the Tartine Bakery in San Francisco. Note the map, reviews, products and pricing, pictures, etc. on this page. Here’s another place page for the city of Tokyo, Japan.
I tell you, there’s some serious semantic technology at work here. Welcome to the Web of Things (see also Tim O’Reilly and John Battelle’s Web meets World – aka Web Squared – presentation, which I blogged about here).
Here comes Microsoft
Not sitting still, Microsoft also has some powerful technology and products to bring to bear. First, in 2008 Microsoft acquires Semantic Search engine Powerset to integrate into their Bing Search platform.
Then, just days ago, Microsoft announced a significant upgrade to their Bing Maps platform.
Meanwhile Microsoft continues to invest in Local Search technology, and the Semantic technology experitise they acquired with PowerSet should position them well moving forward.
So where does this leave Yelp?
Well, we’ll have to see. Certainly Yelp’s new augmented reality iPhone app is mighty cool. And they’ve got a solid strategic position. But look out for the big boyz!
Location Technology – beyond Maps
Tim O’Reilly and John Battelle gave their view on how Web 2.0 is evolving at the Web 2.0 Summit in June 2009 – something they’ve name Web Squared, or “Web meets World”. Here’s the presentation video on YouTube.
Here’s a link to the slides on Slideshare.
Dion Hinchcliffe provides his commentary here, as well as provides this great visual summarizing the differences with Web 2.0:
Will investigate this whole Web Squared notion in the next few days, and provide additional comments.