Google Local Search Relevance & Ranking – video overview

A nice 3-1/2 minute overview of how Google ranks local information – the 3 main relevance/ranking factors: (i) relevance, (ii) prominence, and (iii) distance. Here’s the video:

The video also provides a brief overview of 3 Google local ad products: Hotpot, Tags, and Boost. For an introduction to Google’s Hotpot local recommendation engine, see the video below:

glenn

SEO for Local Search – David Mihm

A nice 10 minute-ish video with David Mihm on SEO strategies for Local Search:

[Vimeo 5119126]

Click here to access David Mihm’s articles at Search Engine Land.

glenn

Hyperlocal – Key Technologies

This is the fourth in a series of posts on key dimensions of Hyperlocal. Other posts in this series are:

• HyperLocal – a Framework
• Hyperlocal – Core Dimensions (Part 1)
• Hyperlocal – Core Dimensions (Part 2)

In this post we consider key enabling technologies that many of the hyperlocal platforms mentioned in previous posts will leverage.

Key Enabling Technologies

The initial post in this series identified the following key enabling technologies for Hyperlocal solutions:

1. Identity and Personalization
2. Social Media/Social Web
3. Real-time Web
4. Geolocation
5. Search
6. Mobile
7. Machine Learning
8. Structured Data/Semantic Web

Let’s explore each in turn.

*** Update January 5 2010 ***

It looks like ReadWriteWeb concurs with my identifiation of key enabling technologies for emerging web-based applications. See ReadWriteWeb’s Top 5 Web Trends of 2009. I think leaving out Geolocation is a fairly important omission on RWW’s part. I didn’t make reference to the Internet of Things in my list, but have referred to Web Meets World (another name for the same thing), and its impact on HyperLocal, in previous posts.
*** End of Update ***

Identity and Personalization

Identity is a key part of any online platform these days. Not only does Identity represent one’s online presence, but it’s the basis for relating to other in the context of one’s social graph.

Chris Messina has some great insights into the emergence of Identity as a platform – here’s video of his Identity is the Platform presentation from October 2009, and the slideshow accompanying his talk.

The two key players positioned to dominate the Identity Platform space are:

• Facebook Connect, and
• OpenID

Identity forms the foundation by which to deliver and manage personalized content for a user. I’m not going to discuss Personalization strategies in detail here, but ReadWriteWeb has an excellent piece on the topic.

Social Media and Social Web

I’m not sure too much needs to be said here. Obviously, Social Media and Social Networks, or what’s often referred to as the Social Graph, is a key feature of the Web today. If you’re going to host and service a Community on your website, you won’t get very far if you don’t design your website for the social web.

Interestingly, the Identity Platforms mentioned in the previous section – OpenID and Facebook Connect – allows you to import the Social Graph from external platforms into your Community site. Alternatively, you may also want to promote your content on other sites on the Social Web – including Twitter and Facebook.

Another important concept to be aware of in the context of the Web and HyperLocal is that of the Social Object. The Social Object is any piece of Content or information that a community might potentially socialize around. So for example, Twitter posts, news articles, photos, business listings, videos, URLs, movies … all are potential social objects that a community might share and discuss.

Social Media is any form of publishing that facilitaties social collaboration and sharing of information, content, and conversation. Social Networking sites, Blogs, Wikis, Microblogging platforms etc. all fall under this category.

The following are just a few of the more popular platforms on the social web:

• Twitter
• Facebook
• WordPress
• Wikipedia
• Delicious
• Flickr
• YouTube

It’s important on your website to enable key forms of social behavior, including sharing and bookmarking content, commenting, rating and reviewing, and so on. These are features that any social website should support, and the key community platform players, such as Jive, Pluck, and Lithium all support.

Real-time Web

With the viral adoption of Twitter, the real-time web has really taken off of late. To understand the state of the Real-time Web heading into 2010, see the following:

• For an excellent overview of the real-time Web, please see RWW’s Top 5 Web Trends of 2009: The Real-Time Web, from September 2009.
• For a series of fabulous videos from TechCrunch’s recent Real-time Web CrunchUp event in November 2009 in San Fran, please see Real-time Web – CrunchUp Event in November.
• Any finally, here’s Mashup’s view of in the real-time Web heading into 2010: 5 Big Real-Time Web Trends of 2009

The Real-time Web can be viewed from a number of different angles. Three are:

Real-time Feeds/Sreams

This is the core of the Real-time Web – the underlying real-time feed protocol. Please see:

• Rest in Peace, RSS – TechCruch, May 2009
• PubSubHubbub: Real-Time Feeds and Real-Time Feedback Too? – louisgray.com, July 2009
• Twitter to Open Firehose to Developers – Mashable, December 2009
• You say you want a revolution – Steve Gilmore, December 2009
• RSSCloud Vs. PubSubHubbub: Why The Fat Pings Win – TechCrunch, September 2009

Real-time Search

Here, see:

• Twitter Search, Google launches Real-time Search – Mashable, December 2009
• Real-time Search-off – TechCrunch, May 2009

Real-time Geo, or Geo-streams

Here, see:

• Twitter API Adds Location Data – Tweets Get Realtime Geo – ProgrammableWeb, August 2009

For more on real-time geo and geolocation trends, see the Geolocation section that follows.

Managing the Real-time Firehose of Information

With the Real-time Web, information bursts furth as a massive stream – or firehose – of information, which is then filtered or consumed according to one’s particular social filters and interests. It can be overwhelming at first, as Nova Spivak discusses here.

Geolocation

… This post is a work-in-progress. Please return later to view the completed post.

glenn

Categorization in Local Business Search – Thoughts

A couple nice blog posts on the topic of Business Categorization in Local Search:

• Thoughts On Categorization In Local Search – David Mihm, September 2009
• How Many Categories Should A Local Business Have? – Hanan Lifshitz, July 2009

glenn

Business Listings Optimization in Google – BizRank?

Chris Silver Smith asks if Google Maps has switched from PageRank to “BizRank” in an interesting post from June 2009.

glenn

Mobile Local Search from Google – cool

Pretty cool mobile Local Search functionality from Google:

glenn