Posts Tagged ‘Steve Buttry’

News Media, Innovation and Technology – 2010 in review/Trends for 2011 (links)

January 3, 2011 Leave a comment

This post is a compilation of various links around News Media, Advertising, and Technology that were of interest to me as I reviewed the year past, and look forward to 2011. Sorry if the links seem a bit arbitrary – many were “filling in the gaps” of my current view of the world. Hopefully you find something of interest, if only the taxonomy 🙂 .

A – News Media

A1 – News Sites

Adam Westbrook’s blog

News for Digital Journalists – Knight Digital Media Center

News Leadership 3.0 blog – Knight Digital Media Center

Online Journalism Review blog – Knight Digital Media Center

Guardian – Media news

A2 – News Voices

Emily Bell blog; Emily Bell – Twitter

NewspaperTurnaround.Com; Matt Derienzo – Twitter

eMedia Vitals

A3 – 2010 Year in Review/Predictions for 2011

Publishing industry year in review 2010 – eMedia Vitals, December 2010

Series: Predictions for Journalism 2011 – Nieman J-Lab, December 2010

10 Predictions for the News Media in 2011 – Vadim Lavrusik, December 2010

Video: top trends in journalism in 2011 – Adam Westbrook, January 2011

Maybe not much will change at all: 2011 journalism predictions from Malik, Gillmor, Golis, Grimm, more – Nieman J-Lab, December 2010

Jonathan Stray: In 2011, news orgs will finally start to move past the borders of their own content – Jonathan Stray, December 2010

A4 – News Media Strategy/Business Models

Changing Interactions with News Media – NY Times’ Alexis Lloyd – Glenn Assheton-Smith, August 2010

What A Difference A Year Makes – John Paton, December 2010

John Paton’s Dec. 2 Presentation at INMA Transformation of News Summit in Cambridge, Mass. – December 2010

For Newspapers, the Future Is Now: Digital Must Be First – Matthew Ingram, December 2010

Newspaper Execs: Still Denying, Still Crying and Still Lying to Themselves – Judy Sims, November 2010

Smart Stuff – Mark Potts, December 2010

Why TBD is Important – Mark Potts, August 2010

Are Newspapers Sticking to a Premium Strategy Amid Digital Disruption? – Rick Edmonds, July 2010

Dave Winer: There’s no good place for a new Maginot Line for the news – Dave Winer, December 2010

Discussion: Whither Journalism? – Web 2.0 Summit 2009, October 2009

A5 – Community Development/Audience Engagement

C3 presentation for the Washington Newspaper Publishers Association – Steve Buttry, October 2010

10 Tips For Aspiring Community Managers – Adam Lavrusik, September 2010

Social Media is not Community – Rachel Happe, July 2008

Community management The ‘essential’ capability of successful Enterprise 2.0 efforts – D Hinchcliffe, Sept 2009

40 Great Resources for Developing a Community Management Strategy – Vanessa Memies, November 2009

A6 – Citizen/Community Journalism Takes a Community-Driven Approach to Newsgathering – Vadim Lavrusik, August 2010

“A completely new model for us”: The Guardian gives outsiders the power to publish for the first time – Nieman J-Lab, September 2010

The missing link in journalism curricula: Community engagement – Vadim Lavrusik, May 2010

The Register Citizen Newsroom Cafe

The Register Citizen Community Media Lab

The Register Citizen Community Journalism School

25 Cool Things About The Register Citizen Newsroom Cafe

A7 – Content Strategy

Content Strategy and Publishing – My introduction to – Glenn Assheton-Smith, October 2010

Discussion: The Future of Content – Web 2.0 Summit 2009, October 2009

A8 – Content Networks

Glam Media Set to Overtake AOL: Verticals vs Portals – ReadWriteWeb, November 2010

AOL to Acquire TechCrunch: Padding Content for Media Network – September 2010



A9 – Social Media in News/Journalism

The Future of Social Media in Journalism – Vadim Lavrusik, September 2010

News Orgs Take Social Media Seriously by Hiring Editors to Oversee Efforts – Poynter Institute, January 2010

How News Organizations Are Generating Revenue From Social Media – Vadim Lavrusik, November 2010

A10 – Social News

The future of news reading: a social reading experience – News 3.0, December 2010

The Social Guardian points to the future of real-time news sharing – The Next Web, December 2010

The New York Times Truly Takes up Social Media 267.0 – November 2010

A11 – News Streams/Syndication

How News Consumption is Shifting to the Personalized Social News Stream – Vadim Lavrusik, August 2010

I Want This New Facebook Filter Feature – Marshall Kirkpatrick, December 2010

What will 2011 bring for journalism? Clay Shirky predicts widespread disruptions for syndication – Clay Shirky, December 2010

Scott Karp: Clay Shirky’s right that syndication’s getting disrupted — but not in the ways he thinks it is – Scott Karp, December 2010

Top 10 RSS and Syndication Technologies of 2010 – ReadWriteWeb, December 2010

A12 – Hyperlocal

Newspaper Launches Hyper-Local Location-Based Service – Jason Falls, December 2010

A13 – Mobile News

Smartphone growth, Murdoch’s Daily, and journalism for the poor: Predictions for mobile news in 2011 – Nieman J-Lab, December 2010

How Mobile Technology is Affecting Local News Coverage – Mashable, May 2010

Smartphone Users Prefer Mobile for Breaking News [STATS] – Mashable, December 2010

A14 – Video Journalism/Storytelling

Meet the online video heroes of 2010 – Adam Westbrook, December 2010

A15 – News Readers

HuffPost NewsGlide: Version 2.0 of Our iPad App – Paul Berry, December 2010

iPad news apps may diminish newspaper print subscriptions in 2011 – Reynolds Journalism Institute, December 2010

With a New Version, FLUD Hopes to Take on Pulse And Flipboard as Your iPad News Reader – TechCrunch, December 2010

A16 – Provenance

The importance of provenance – Jeff Jarvis, June 2010

Google News and Source Citation – Nathan Yergler, December 2010

Provenance on the Web going Mainstream – Think Links, November 2010

AP Begins Crediting Bloggers as News Sources – The Next Web, September 2010

A17 – Authenticity/Transparency

Wikileaks: Power shifts from secrecy to transparency – Jeff Jarvis, December 2010

How Wikileaks has woken up journalism – Emily Bell, December 2010

Goodbye mainstream media. It’s been fun. – Adam Westbrook, December 2010

Jay Rosen on Jay Rosen on Wikileaks The watchdog press died; we have this instead. – Jay Rosen, December 2 2010

How propaganda is disseminated: WikiLeaks Edition – Glenn Greenwald, October 2010

The myth of the opinionless man* – Jeff Jarvis, July 2010

He Said, She Said Journalism Lame Formula in the Land of the Active User – Jay Rosen, April 2009

A18 – Innovation in News Media

Liquid Newsroom – Steffan Konrath, News 3.0

Meet the ideaLab – John Paton, July 2010

The 100 Percent Solution: For Innovation in News – Jay Rosen, October 2010

A19 – Entrepreneurial Journalism

Entrepreneurial Journalism curriculum at CUNY – Jeff Jarvis, November 2010

CUNY’s Entrepreneurial Journalism program – Jeff Jarvis, December 2010

A20 – Other

8 Must-Have Traits of Tomorrow’s Journalist – Vadim Lavrusik, December 2009

So You Want to Be A Journalist? – Vadim Lavrusik, December 2010

Guardian Changing Media Summit 2011

CBC Office of the Ombudsman

B – Advertising & Marketing

B1 – Top Sites

BIA/Kelsey Blog

Brian Solis

Borrell Associates

The Bad Pitch Blog

Screenwerk – Greg Sterling’s blog

Advertising & Marketing – Mashable

B2 – 2010 in review/Predictions for 2011

Top 10 Digital Advertising Innovations of 2010 – Mashable, December 2010

6 Predictions for Digital Advertising in 2011 – Mashable, December 2010

5 Predictions for the Public Relations Industry in 2011 – Mashable, December 2010

B3 – Advertising


How to do better than Groupon in building local advertising market share – Robert Niles, OJR, December 2010

Ignoring The Content Network? Think Again To Vastly Improve Conversions – Search Engine Land, March 2009

4 Tips for Developing Content Network Campaigns – Target Marketing, February 2010

Why the Fashion Industry Is Betting Big on Branded Online Content – Mashable, December 2010

B4 – Mobile Advertising

Top 5 Mobile Advertising Trends To Watch – Mashable, August 2010

5 Ways HTML5 Is Changing Mobile Advertising – Mashable, September 2010

Mobile Ads News and Trends Android Requests Up, iAd on the Rise, RIM Joins the Game – ReadWriteMobile, September 2010

B5 – Social Media Marketing

Ogilvy PR 360 Digital Influence Blog

The Daily Influence – Ogilvy PR

How Big Brands use Social Media Marketing – GasPedal – Glenn Assheton-Smith, January 2010

GasPedal – Word of Mouth Marketing; GasPedal on Vimeo; GasPedal presentations

Social Media Business Council

Brains on Fire

4 Social Media Marketing Predictions for 2011 – Mashable, December 2010

B6 – SME Marketing

HOW TO: Get the Most Out of Facebook Insights for Small Business – Mashable, December 2010

5 Predictions for Small Business in 2011 – Mashable, December 2010

35 Essential Social Media & Tech Resources for Small Businesses – Mashable, November 2010

How SMBs Can Start Using Facebook Places Now – Mashable, September 2010

Beyond Foursquare: 5 Location-Based Apps for Your Small Business – Mashable, August 2010

How Small Businesses Will Use Social Media in the Future – Mashable, August 2010

SMB 2011 Resolutions: Fine-tune That Social Media Strategy – ReadWriteWeb, December 2010

C – Business Models and Innovation

Leveraging Network Effects – Sean Parker from Web 2.0 Summit 2009 – Glenn Assheton-Smith, January 2011

Creating value – Umair Haque is my new hero – Glenn Assheton-Smith, December 2010

Creating Platforms for Social Innovation – Grant Young from Zumio – Glenn Assheton-Smith, December 2010

Business Model Innovation – Alexander Osterwalder – Glenn Assheton-Smith, July 2010

Architect Frank Gehry inspires Management Theory – the intersection of Business and Design – Glenn Assheton-Smith, August 2010

Bill Moggridge on Design and Business Innovation – Glenn Assheton-Smith, August 2010

D – Commerce

The Rise of Social Commerce – Brian Solis, September 2010

The Rise Of Social Commerce – Charlene Li, September 2010

Speed Summary | Wired Feb 2011 Cover Story on Social Commerce – Social Commerce Today, January 2011

Social Commerce Top 10 for 2010; Outlook for 2011 – Practical eCommerce, December 2010

Facebook Launches Big New Social Commerce Service for Local Businesses – Social Commerce Today, Novermber 2010

Facebook Deals Guide [Download] – For Brands & Retailers – Social Commerce Today, November 2010

Top Trends of 2010: Social Shopping – ReadWriteWeb, December 2010

Roundup of Social Commerce Predictions for 2011 Phase 3 (Sophistication) – Social Commerce Today, January 2011

Social Commerce – leveraging the Social Graph to facilitate commercial transactions (links) – Glenn Assheton-Smith, January 2010

Oodle’s Craig Donato on the emerging Social Marketplaces category – Glenn Assheton-Smith, January 2010

E – Technology

E1 – 2010 in review – top trends/products

ReadWriteWeb’s 2010 in Review

Top Trends of 2010 Internet TV – ReadWriteWeb, December 2010

Top Trends of 2010: App Stores – ReadWriteWeb, December 2010

Top Trends of 2010: The Rise of Tumblr, Posterous & Light Blogging – ReadWriteWeb, November 2010

Top Trends of 2010: HTML5 – ReadWriteWeb, November 2010

Top Trends of 2010: Social Shopping – ReadWriteWeb, December 2010

E2 – 2011 Trends/Predictions

Mary Meeker, “Internet Trends” – Web 2.0 Summit 2010, November 2010

JWTIntelligence – 10 Trends for 2011 in 2 minutes – JWT Intelligence, November 2010

100 things to watch in 2011 – JWT Intelligence, December 2010

95+ Predictions for the Web in 2011 – January 2011

2011 Predictions: Richard MacManus – ReadWriteWeb, December 2010

2011 Predictions: Mike Melanson – ReadWriteWeb, December 2010

2011 Predictions: Klint Finley – ReadWriteWeb, December 2010

E3 –  Multimedia

The Mobile Photo Sharing Boom Is Here – Mashable, December 2010

E4 – Social Media

Social Media Trends for 2011 – iMedia Connection, January 2011

5 Ways Cities Are Using Social Media to Reverse Economic Downturn – Mashable, December 2010

For Restaurants, Social Media Is About More Than Just Marketing – Mashable, December 2010

E5 – Social Networks

6 Predictions for Social Networks in 2011 – Mashable, December 2010

E6 – Geolocation/LBSs

Most Promising Company For 2011: SimpleGeo – ReadWriteWeb, December 2010

Foursquare’s Dennis Crowley: Location Will Connect Us – Om Malik, December 2010

E7 – Local Search

Google Unveils Hotpot, a Recommendation Engine for Places – Jolie O’Dell, November 2010

E8 – Real-time Web

Top 10 Real-Time Web Products of 2010 – ReadWriteWeb, December 2010

E9 – Mobile

5 Predictions for Mobile in 2011 – Mashable, December 2010

Top 10 Mobile Products of 2010 – ReadWriteWeb, December 2010

What Were the Top Mobile Trends of 2010? – BIA Kelsey, December 2010

Mobile Year in Review 2010 – Mobile Future video, December 2010

2011 will be the year Android explodes – CNN, December 2010

Mobile TV Coming to 20 U.S. Markets by 2011 – ReadWriteWeb, December 2010

E10 – Game Mechanics

5 Predictions for Game Mechanics in 2011 – Mashable, December 2010

HOW TO: Use Game Mechanics to Power Your Business – Mashable, July 2010

Top 5 Ways to Make Your Site More Fun – Mashable, April 2010

E11 – Relevance & Recommendation

Genieo: A Recommendation Engine that Learns From Your Browsing Habits – ReadWriteWeb, September 2010

E12 – Semantic Web

Top 10 Semantic Web Products of 2010 – ReadWriteWeb, December 2010

Web Linking Gets Deeper with New Standard for Link Relations – ReadWriteWeb, October 2010

LookBackMaps – Building a Location-Based Time Machine – ReadWriteWeb, November 2010

SPARQLZ Shines as a Vision for Linked Data Made Easy – ReadWriteWeb, August 2010

Mapping People to Products: Hunch & GetGlue – ReadWriteWeb, August 2010

BBC World Cup Website Showcases Semantic Technologies – ReadWriteWeb, July 2010

E13 – Internet of Things

Top 10 Internet of Things Developments of 2010 – ReadWriteWeb, December 2010

Beyond Social: Read/Write in The Era of Internet of Things – ReadWriteWeb, July 2010

E14 – Big Data

Technology forecast – Making sense of Big Data – PriceWaterhouseCoopers, June 2010

Foursquare Searching for Data Scientist – A Sign of Things to Come? – ReadWriteWeb, December 2010

Which companies have the best data science teams?

DJ Patil – LinkedIn

E15 – Web Development/Design

The Top 8 Web Development Highlights of 2010 – Mashable, December 2010

10 Predictions for Web Development in 2011 – Mashable, December 2010

4 Predictions for Web Design in 2011 – Mashable, December 2010

How the iPad Is Influencing Web Apps – Mashable, December 2010

5 Design Trends That Small Businesses Can Use in 2011 – Mashable, November 2010

Top Trends of 2010: HTML5 – ReadWriteWeb, November 2010

HTML5 for Web App Development – from Google I/O 2010 – Glenn Assheton-Smith, December 2010

Why Designers and Developers Should Care About Internet Explorer 9 – Mashable, September 2010

E16 – Facebook

Facebook Accounts for 25% of All U.S. Pageviews – Mashable, November 2010

Facebook Profile Pages Becoming Irrelevant – ReadWriteWeb, August 2010 – reinventing Hyperlocal

October 4, 2010 2 comments

Revisiting Hyperlocal

Media companies – large and small – continue to look for ways to capture the huge market for local advertising (see here and here). Earlier this year, I posted a series of posts that surveyed the hyperlocal landscape – according to 5 core dimensions:

  • Local News/Journalism
  • Local Business/Commerce
  • Local Advertising
  • Local Community
  • HyperLocal Business Models
  • Enabling Technologies

I think I would now add one other dimension to this list:

  • Local, Places, Things, and Events of Interest to me

But providing hyperlocal news and information as a viable business model has proved a challenging task for mainstream media organizations, as reflected by this post from Sean Carlton from March 2010 titled Is ‘Hyperlocal’ just hype?.

Witness for example, the New York Times decision to pass its community-driven blog in New Jersey to Baristanet.

Does this point to the failure of Hyperlocal for mainstream media organizations? Not so says Jeff Jarvis. In his own words:

For the record, I do not count The New York Times ending its New Jersey version of The Local and passing over its readers to Baristanet as a failure. The idea that The Times could have owned and run a blog with a journalist in every town and neighborhood in New York — let alone America — simply didn’t scale. The more important skill for The Times to learn is working with networks of independent entrepreneurs who own and run their own local enterprises.


Enter is a local/community newsite based in Washington DC that fully integrates social media tools and community into the newsgathering process. I borrowed those words from an excellent article by Vadim Lavrusik’s excellent review: Takes a Community-Driven Approach to Newsgathering.

As Lavrusik points out, what most differentiates is its network of local bloggers – 127 and counting – that will provide content and coverage for its site. This phenomenon of incoporating the local community and bloggers as fundamental participants in the news gathering process is sometimes referred to as Community Journalism – and it represents a profound change to how news is generated and reported in our communities.

Jeff Jarvis, Matthew Ingram, and Newsonomics also covered the launch of, and had interesting insights to share.

So who’s behind

Just a few familiar names. is led by Community Engagement Director Steve Buttry. Obviously this role is a highly strategic one, but it’s not like Buttry hasn’t thought about community engagement!

Equally interesting is the involvement of GrowthSpur. GrowthSpur will work with to develop new business models around local news, content, and advertising.

Note that GrowthSpur’s other media partner is the Journal Register, John Paton’s company, and the instigator of the Ben Franklin project.

Location, Mobile, Video, and Social Media

All four will be key pillars of’s strategy for sharing and delivering news and information to their communities.

In Summary …

With, we’re seeing nothing short of a bold new attempt to reinvent local media – in terms of content, format, organization, and process. It should be an interesting experiment to follow.


Reinventing Local Media’s relationship with their Communities – Steve Buttry

January 17, 2010 Leave a comment

Steve Buttry is one of the old-school media guys/gals who’s trying to reinvent journalism and local newspaper business models for the digital age. In April 2009, he published a blog post titled A Blueprint for the Complete Community Connection, where he lays out his vision for the transformation of media companies for a digital age.

In the video below, Buttry talks about some of his ideas for how local media organizations have to reinvent their relationships with their community:

Buttry is the the C3 (Complete Community Connection) Innovation Coach for Gazette Communications in Cedar Rapids, Iowa. The Gazette’s website.

Yet another example of mainstream media seeking to reinvent themselves in a time of great change.


Newspapers’ Original Sin: Failing to Innovate

January 17, 2010 Leave a comment

I really don’t think this can be emphasized enough, and Steve Buttry‘s post Newspapers’ Original Sin: Not failing to charge but failing to innovate makes the point well.

I’m not sure things could have played out any differently given the complex social and cultural circumstances of traditional Newspaper organizations. It’s really just a classic case of an incumbent business failing to adapt to disruptive technology as described by Clay Christiansen in The Innovator’s Dilemma.

To my mind, when faced with disruptive change, both an individual or an organization have to be willing to die. By this, I mean willing to face an existential “loss of world”. However, this can be a very painful and bewildering experience, which is why it is not an easy or painless road to take. Nonetheless, if an individual or organization is truly facing a disruptive, discontinous change in their environment, it is a reality which must inevitably be faced (unless of course, one just quits or drops out of the game, which is always a possibility).

Anyway, there you have it.